Chrysler Holding LLC
Chrysler cars are definitely among the finest brands of cars in the global automotive market today. When you hear the word Chrysler, it is always synonymous to superior quality cars that have been renowned through the years.
Chrysler claims that its cars are engineered beautifully. Thus, the basic impression of car enthusiasts, when it comes to Chrysler cars, is that the vehicles are superiorly made and at the same time designed to fascinate people's critical eyes for aesthetic values.
Just like other car brands, Chrysler has been able to weather all storms that hit its American maker. Chrysler as a company was founded in 1925 by a machinist Walter P. Chrysler, who bought Maxwell Motor Corporation to start-up the firm. The company then eventually acquired Dodge for its expansion. Following that, it acquired DeSoto and Plymouth divisions that produced cars specifically made for the segmented car markets.
After the world war, the company gained popularity that it even surpassed Ford Company during that period. In the 1960's the company was involved in producing performance cars for NASCAR. But because the car industry is evolving, Chrysler decided to merge with German car assembler Daimler Benz in 1998. Thus, DaimlerChrysler, as people know the brand now, has been established.
The well known Dodge and Plymouth brands kept the company in business during the years when the company was in crisis. Presently, these brands are still as popular as they were before. The company continued to produce newer, better and more cost effective versions made with its superior and sophisticated technology.
Chrysler technology and German engineering has been the key in maintaining its reputation. The company has become a part of history; it has come a long way and has proven to be well trusted in producing automobiles which are engineered to provide the best vehicles for their customers. Despite the emergence of all competitors, Chrysler remained successful in delivering top of the class, superb and elegantly designed cars.
The cars bearing the Chrysler badge are, no wonder, greatly appreciated all over the world. From North America, to Europe to Asia to all other parts of the globe, the brand Chrysler has always been regarded with utmost respect and awe. The car manufacturer has also made sure that it will cater to expanded range of people. That is why there are particular Chrysler car models for the elegant people, for the average-income and even for the low-end. There is one Chrysler car model for you and it is waiting for you to take it.
Original Authors: Manny
Edit Update Authors: RPN
Updated On: 21/05/2007