General Motors is one of the United States' biggest car companies catering not just to the entire car market in North America but to other parts of the world as well. Under the company, there are several car brands that are highly appreciated in the whole market. Pontiac is one of those brands that make GM so distinct and renowned all over the world.
If there are numerous luxury and high-end car brands abounding in the market, Pontiac is principally aimed at the middle-range market. Pontiacs can be enjoyed by high-end car buyers and by lower end car users as well. But you surely would distinguish Pontiac as a good car brand because of its distinct and superior quality and performance.
As a car make, Pontiac is sportier and is also of high performance. That is the main reason why it would never fade out in the map of global car brands. Since its inception and introduction to the market in the early part of the 20th century, Pontiac is highly affordable. That is one edge that has made the brand an easy choice for car buyers.
Aside from that, Pontiac cars are highly targeting the younger customers. With its hip design and features, there is no wonder that Pontiac cars are among the world's most popular among the rising and important car segment- the youth. If luxury cars are more inclined towards the affluent adult car users, Pontiacs are more aimed at younger consumers who are more into performance, style and reasonability.
History of Pontiac
Just like most of the car brands owned, manufactured and marketed by GM, Pontiac was not originally conceived and established by the company. However, GM was largely instrumental in making Pontiac survive and modify itself as one of the most important car brands across the globe through the years.
The first Pontiacs were designed, manufactured and distributed to the market by the Pontiac Spring & Wagon Works. The name Pontiac was derived from the name of Chief Pontiac, a revolutionary militant against the British colony post the Indian and French Wars. In 1908, with the backdrop of a consolidating local and global car industry, Pontiac Spring & Wagon Works entered into an agreement to combine with Oakland Motor Car Company, which was bought by as a subsidiary of GM in 1909.
Thus, eventually, Pontiac stood up and even outpaced the companion cars under the Oakland cars brand. That feat was deemed very much significant by GM. Even during the onset of the World War, Pontiac proved that its sales performance was solid and reliable.
In the year 1933, Pontiac moved to design and assemble the most affordable 8-cylinder-engine car in the market. That offering was said to be a catalyst for the car brand's robust sales. Car buyers were so satisfied with the level of performance despite affordability of the Pontiacs.
To date, Pontiac is still among GM's most important brands in its own stable. With the highly segmented local and global car market, Pontiac is expected to deliver what is expected from it. Surprisingly, Pontiac still never fails to impress the diverse market.
Original Authors: Manny
Edit Update Authors: RPN
Updated On: 21/06/2007