Talk about Hummer cars and you would surely be led by fanatics into watching the old video footage covering an ambitious long drive in 1990 of one of the cars from London in the United Kingdom to Beijing in China. Yes, Hummer as a popular brand of sports utility vehicle is one that truly invokes interest and takes several world records to its wheels.
In 1990 when the log drive from Europe to Asia was conducted and covered by the media, many people were awed by the superior performance of the Hummer car. Take note that that long drive even went through central Soviet Union, which is characterized by rough roads. What was more amazing was how the car made the trip and finished it with so much ease. Incidentally, makers of the car reminded people that Hummer cars are especially made for off-road terrains. That makes Hummer cars more interesting for adventurous and off-road people, who are always on the go to wherever.
So much publicity about Hummer cars was complemented by the car's superior performance. However, that performance came with a catch. Hummer cars are known to be very energy consuming. Environmentalists from all over the world have been united in criticising the car for it's emissions and the amount of fuel it uses. With the volatile oil supply and the increasing calls globally for car emission reductions, Hummers are subject to a lot of black propaganda.
As a matter of fact, when McDonald's decided to manufacture miniature Hummer car toys to be included in its Happy Meal, offered in 2006, criticisms further intensified. More critics were against Hummer cars, joining forces with those anti-McDonald's advocates, who are against fast-food culture especially in the United States.
But good or bad publicity is still publicity. The controversies only made Hummer brand of cars more popular and desired. Good thing for the car because enthusiasts are starting to notice the cars, as if they still have not given notice with the car's controversial and upbeat promotions, gimmicks and controversies.
Added to the glitz branded to Hummers is the legend about Arnold Schwarzenegger reportedly calling for the wide manufacturing of the modern Hummer car. Sources claim that Mr. Schwarzenegger was impressed by the cars when he saw one during the filming of the actor-turned politician's movie ‘Kindergarten Cop' in the year 1992.
As a brand, Hummer is currently being distributed by US-based car leader General Motors Corporation. AM General Corporation, a government vehicle and military transport making unit of American Motors, is the original maker and designer of Hummer cars. The company sold the license to sell Hummer cars to GMC in 1998, in hopes of making the brand more popular and at the same time significantly more profitable.
The transaction led to collaboration between the two. To settle differences, AM General still assembles Hummer cars. But it is GMC that distributes the car in the market. Recently, Hummer cars were re-branded by GMC as H1, H2 and H3 models, the letter ‘H' still very much recognizable to Hummer.
If you are out to acquire an SUV, tryout Hummer cars and see why it was so hyped globally. There may be numerous issues hounding the car, but its performance remains upbeat.
Original Authors: Manny
Edit Update Authors: RPN
Updated On: 26/06/2007