Malaysia would never get left behind as far as car assembly and export is concerned. There are two major car brands that are identified with the country. These are the globally popular Proton and the equally appreciated Perodua.
The word and brand name Perodua is actually an acronym for the native name Perusahaan Otomobil Kedua Berhad, which when translated into English would mean Second Automobile Manufacturer Limited Corporation. The company is established as Malaysia's second biggest vehicle maker, followed of course by the larger rival Proton. As different car manufacturers, it would be noteworthy that Perodua and Proton are not directly competing against each other. Both car brands have their respective market niches.
Perodua was founded in 1993. Of course, the company was established by local businessmen and car designers and engineers. Perodua is aimed at helping show off to the world that if other carmakers from other parts of the world could do wonders, so could the Malaysian brand.
Originally, Perodua cars used to exclusively manufacture compact cars, or automobiles whose sizes are less than the middle-sized vehicles. Thus, the cars are not directly sharing or competing for the market niche of the other Malaysian car firm, Proton. As a matter of fact, Proton and Perodua have a healthy and cooperative relationship. Proton is the main dealer of Perodua cars in the United Kingdom and in some other parts of the European continent.
Other than in the United Kingdom, Perodua is also exported to other neighbouring Asian countries like Singapore. Most car fanatics in other Asian markets are astounded and impressed by the performance of the compact cars developed and designed by the company. Thus, it could be safely inferred that Perodua is also a source of pride for other Asian carmakers.
To date, there are about seven car models that are greatly identified with Perodua. Since its establishment in 1993, the company has introduced car models line the Perodua Kancil, the Perodua Kembara in 1997, the Perodua Kembara in 1998, the Perodua Kenari in 2000, the Perodua Kelisa in 2001, the Perodua MyVi in 2005 and lastly, but not the least, the Perodua Viva launched in the year 2007.
Aside from that, it could also be noted that Perodua is currently the biggest maker of compact vehicles in the whole of Southeast Asia. As compact cars rapidly rise in popularity, especially nowadays when fuel efficiency is noted, there is a great potential and opportunities posed for the company.
Because of the sleek design and the outstanding performance of every Perodua car, it is said that the car brand is strongly gaining market share in its home market. Latest car sales in the whole of the year 2006 even indicate that Perodua has already and significantly snapped the leadership in the local market from bigger competitor Proton Wira.
If you are aiming to buy a compact car that is stylish, fashionable and performance-oriented all at the same time, it would be advisable if you would consider buying Perodua cars. You surely would not get disappointed by the overall performance of the car brand.
Original Authors: Manny
Edit Update Authors: M.A.Harris
Updated On: 10/06/2008